Tuesday, August 23, 2011

OPI The Muppets Collection PR

 It is official, the collection for this holiday is The Muppets. I am most excited about the glitters, no surprise there! If you haven't seen or heard about it yet, more info and pictures after the jump.





This holiday season, OPI pays homage to America’s favorite Muppet friends as they hit the big screen in Disney’s The Muppets.  With an all-star cast including Jason Segel, Amy Adams, Chris Cooper, Kermit, Miss Piggy and the entire Muppet crew, the family comedy opens in theaters nationwide on November 23, 2011. 
Inspired by the film’s namesake lively and colorful characters, OPI launches twelve limited-edition Nail Lacquers for Holiday 2011. “OPI is so excited to work with Disney to celebrate this long-awaited movie release,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “Not only do The Muppets characters inspire fun, bright and joyful colors, the fashionable Miss Piggy lends her name to three high-shine pink-based hues, ranging from bold red flecked with silver to a multi-dimensional strawberry shade.”
This line features six shimmery reds and neutrals, as well as six glitter-packed shades, including:


Animal-istic
This wild bright red cannot be tamed!

Meep-Meep-Meep
Missing out on this fuchsia would make you weep, weep, weep!

Wocka Wocka!
The popular deep berry makes everything fun and merry!

Pepe’s Purple Passion
This deep, decadent shade is the best purple ever, okay!

Designer, de Better! 
And this light metallic bronze is ready for the runway.


Warm & Fozzie
A feel-good shade of metallic copper.

Rainbow Connection
The rainbow glitter of your dreams.

Excuse Moi! 
Ahem! This pink glitter has something to say!

Gone Gonzo!
The aqua-blue glitter is taking over the world!

Fresh Frog of Bel Air
A glitter that prefers the greener things in life.

Divine Swine
The finest, most fabulous magenta glitter ever.

Gettin’ Miss Piggy With It!
Red glittery fun for everyone!
Lacquer packed with micas and sparkle gives a 3-dimensional textured look that makes nails look like jewelry. With shades ranging from textured glitters in rainbow, red, green and blue to softer shimmers in copper and bronze metallic hues, these twelve colors provide the perfect accessory for the holiday season.
As with all OPI nail lacquers, these shades inspired by Disney’s The Muppets contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide Brush for the ultimate in application.
This limited edition promotion will be available beginning November 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently,OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.


ABOUT THE MOVIE
On vacation in Los Angeles, Walter, the world's biggest Muppet fan, and his friends Gary (Jason Segel) and Mary (Amy Adams) from Smalltown, USA, discover the nefarious plan of oilman Tex Richman (Chris Cooper) to raze the Muppet Theater and drill for the oil recently discovered beneath the Muppets' former stomping grounds. To stage The Greatest Muppet Telethon Ever and raise the $10 million needed to save the theater, Walter, Mary and Gary help Kermit reunite the Muppets, who have all gone their separate ways: Fozzie now performs with a Reno casino tribute band called the Moopets, Miss Piggy is a plus-size fashion editor at Vogue Paris, Animal is in a Santa Barbara clinic for anger management, and Gonzo is a high-powered plumbing magnate. With secret, signature, celebrity cameos, Disney’s “The Muppets” hits the big screen Nov. 23, 2011. 

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